I am looking for a vendor who can do digital audits/strategies - A set of recommendations that address how each client should be generating leads (SEO, SEM, Social Media Ads) and communicating with their prospects based on their revenue objectives and budget.
Also, the audit would uncover if the website is sufficient and what changes need to be made so that it truly captures and converts the leads that are generated.
My goal is to hand over a discovery document at the start of each project so that you can have all necessary logins to complete the audit and see important info about the segments, services, monthly/annual revenue objectives so that we can create a strategy that shows clear return on investment.
So, if the client has an ideal client who is worth $100 a year to them and they want to make $10,000 total then we can see how many new leads need to be generated and then how many should convert.
We will be able to tell them which tactics and which campaigns will yield the best results and how much ad spend is necessary to reach the ROI goal. We would do this by knowing which keywords match their segments and services, and how much those keywords cost to put together successful PPC campaigns.
The audit would determine if the client is a good fit for SEO based on competitive analysis, ranking behavior, and search behavior of segments.
Also looking for vendors who can implement the recommended tactics (SEO/SEM experts and Social Media Managers.) over 9-12 month contracts.