We are a school that teaches people how to protect themselves and we train professionals to instruct and teach. We provide knowledge of Krav Maga to civilians, law-enforcement, military and security industries. We are running a multi-location school with branches in Australia and Hong Kong, with the intention to grow.
We are planning to move all our website operations into our .com website, which will ultimately make maintenance of our locations pages more easy. We don't want to maintain 3+ websites as it is difficult to maintain the branding guidelines, so effectively we're getting rid of our locations sites, being the .com.au and the .hk.
We don't want to lose valuable traffic that's been generated over time, so we want to change the pages to a simple design that is SEO friendly, very much just to be a landing page for the existing keywords/phrases and for additional search terms that the right person/company would find.
Essentially the pages will be designed to be search engine food with a sole intention to bring people into the landing page. The landing page will have a link at the top and/or bottom that brings people into the .com website and direct to the right area.
We are sure that the .com.au has about 20-30 pages in total of interest. We want somebody to research what traffic we're currently getting from these pages and then build a plan to convert each of these pages into high traffic pages for new and existing keywords/keyphrases.
The right person will be able to do the following:
* Write the content to be completely unique to avoid duplicate content rules. They will need to be familiar with LSI and theming a site so that we can target similar keywords and keyphrases for partial matching.
* Be able to work on a code level to look at proper coding techniques (we work with joomla), ensuring good on-site SEO techniques (Alt, title tags, writing filenames, code-to-content ration, W3 guidelines,e etc)
* Be able to perform on-site and ethical off-site SEO (link building etc)
The right person has all the skills to perform high level SEO and does thorough research. We're looking for someone who really understands this project and can demonstrate it from their messages to us. We are looking for someone with good english and a desire to make this work for short to long term.
The right person has a track record of getting high competition search terms into the top of the SERPS. Simple as that! We're looking for the best!
We want to pay someone per week or per month on an ongoing rate for this project. And please do not come to us with a 30 hour a week plan, we are looking for someone to do 5-10 hours a week.