I am working to market an app which helps physicians communicate. Our current business model looks to have the hospitals purchase (or sponsor) this app for the doctors within their institution. Up to now, we've been working through LinkedIn to identify people who we feel would be good to reach out to and, up to now, have utilized large email campaigns to reach them. While we have had some success, we have had problems with follow through and email deliverability (despite being addressed by several IT experts). So, out latest iteration to market our product is to work within LinkedIn with established connections (people I have connected to, but don't know personally).
So, I need help in creating a marketing campaign within LinkedIn to reach out to people with regular follow ups to generate as many responses as possible.
I have all of the content from previous email campaigns, so there would be plenty of material but I would need someone to enter/send the messages in LinkedIn and add enough personalization so that people are more likely to respond (ie, the freelancer would have to look over the profile and create a message around that). The goal would be generate enough interest to have them reach out for a demo.
-Use of direct messaging within LinkedIn for outbound email marketing
In any proposals, please just give a quick overview of any insights thoughts you could bring to the project.