I have a Linkedin account with over 900 people in my network. I just started a Linkedin Company page, and a Linkedin group. My market is music business coaching, primarily for songwriters, but for other types of musicians also. I have also joined every large sized groups related to music and songwriting (36) on Linkedin.
My current marketing strategies are:
1) Posting an article on my company page, then going to Interests-Companies and sharing my post with all 36 groups I joined and my network (much quicker than posting to one group at a time). The posts have links back to my website with articles/videos and option line to build my e-mail lists.
2) To build up my new Linkedin group. A problem came up since Linkedin now only allows group members to message 15 other members from the same related group each month to recommend joining mine (Linkedin used to allow hundreds), so I can no longer build up my group membership by messaging members of other groups. Recently, I have resorted to asking people in other groups to join my network instead, and my profile has a link to my Linkedin group in it.
Note: this requires a lot of messaging, which is one thing that I might need help with.
3) I tried software for two weeks that automatically viewed thousands of profiles on Linkedin using a search with the keyword “songwriter” in various U.S. zip codes, with the thought that many people would notice I viewed their profile and then view mine. But almost none did. Perhaps I needed to continue this for many months, but it seemed like the strategy was not working so I stopped using the software.
I have two goals: One: to get people from Linkedin to option for my free e-book and videos and join my e-mail list, and Two, to acquire clients who are interested in purchasing music success coaching from me.
My thought was that building the group membership, and the followers to the company page, and my personal network (now at 950), would be the best way to accomplish these goals.
I am seeking a Linkedin Lead generation specialist who can advise me on how to do these strategies better, and to provide strategies I have not thought of, and to handle the daily work involved.
As for scrapping e-mails from Linkedin, I am open to the idea, but right now I use Aweber and Infusionsoft as autoresponders, and neither will allow me to import large lists of e-mails that have not requested my information, most of whom will click the spam button anyway, so if e-mail scrapping software is one of the lead generation strategies involved, I would need advisement on how to actually mail these people.
Please consider all of the above, and if you feel you can do something to improve my Linkedin Marketing Strategies and have recommendations, I would be glad to consider hiring you.