Conversion optimization expert is needed to improve conversion rate of a responsive wordpress site. Please outline your work plan in application.
The project involves
1) examining all aspects of Foyle Legal website, functionality and calls to action, usability, images, layout, compelling content, customer journey, unique selling propositions, awards, affiliations, colors, navigation, etc
2) review google analytic data
3) create a design a test
4) build the test and run it with 50% of site traffic
5) run the test for minimum 30 days
6) report findings
7) establish a winner
8) Implement the changes (if necessary) to the existing website
9) test again for better conversion
At initial stage, we'd like to test three pages only - for desktop site and mobile site design.