As a Paid Traffic Specialist, you’ll bring innovative and new ideas to the table. You’ll be highly personable with an eagerness to take on good problem-solving challenges, be proactive in analysing, recognising potential problems and/or opportunities - be it a different advertising strategy, ad copy test or entire account strategy restructure.
A healthy intellectual curiosity and ambition will be essential in your role – you’ll have a passion for paid media activities. You’ll be confident to challenge the status quo and not afraid of failure. And you’ll be eager to improve your skills and knowledge in the field.
List of Responsibilities and Accountabilities:
Manage daily budgets of numerous accounts in Google, Yahoo/Bing and Facebook
Maximize budgets while increasing conversions
Provide recommendations for budget and display ad changes based on thorough analysis
Identify opportunities for additional website traffic
Provide feedback to clients regarding landing page creation and optimisation
Stay up to date on the latest trends in search marketing – share these trends with the team and be prepared to discuss in weekly meetings.
Construct recommendations for digital media campaigns, conduct research, implement campaign strategies, extract campaign metrics through analysis and report to internal and external customers
Conduct campaign performance testing, collect and analyse data to gain insights and identify trends, and implement strategies based on findings with a goal of maximum ROI in paid search campaigns
Administer testing programs, keyword management, and bidding strategies to ensure KPIs are met.
Create and traffic ad campaigns in proprietary ad server
Debug and troubleshoot issues with campaign delivery and performance.
Interact with account managers, sales, and partners on various projects.
Keyword research for account expansion
These are the skills you must already have in order to qualify for this position:
High attention to detail
Ability to Prioritise and Organise Your Work
Strong written, presentation, analytical, quantitative and verbal skills