Prepare a strategy/plan to grow our audience in all social media platforms and convert visitors to sales
Provide us with suggestions for additional social media sites
Perform weekly account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage and maintain updates for large keyword lists.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.