We are an e-commerce brand in the craft/lifestyle/accessories category looking for someone to work with on a continuing basis who will be our marketing / PR person.
You are someone who is familiar with the arts / DIY / handmade / lifestyle movement. Our main selling point is that we offer unique OOAK supplies to crafters / jewelers / hobbyists.
You will be experienced and well versed in PR, digital marketing, SEM, SEO, and social media strategies. Some traditional offline PR (press releases, pitching to journalists etc.) will be needed as well.
We are looking for someone who is not only a strategist/consultant but someone who will do the work as well i.e. writing, pitching, running online campaigns, gaining more followers. following up with bloggers, journalists etc.
We have a unique product and brand with a small existing loyal customer base looking to gain higher exposure and to raise awareness of our brand/products in the craft/lifestyle category.
We are looking to pay a retainer fee of about $200 / monthly paid out biweekly or monthly (depending on your preference) with a potential for more depending on the results you deliver. We are looking for a long term relationship - someone who will become the marketing / PR arm of our business. There is a lot of room for future growth and different kinds of opportunities with us (such as doing craft / trade shows for us and earning a commission on sales etc.)
We are looking for a self-starter. Someone who can take instructions but who also has her own ideas. If you love crafts, DIY, handmade, we would love to hear from you.
To be considered, please send us 2 things: 1) a short proposal on how you would go about this job for the first pay period (2 weeks) if hired. 2) a short description of your general vision/strategy thereafter. You can keep this short and sweet - we are not looking for free ideas here ... just sussing out the non-serious candidates.
Because of the way Upwork sets up the payment - I will make this job last for a 2 week period for now ($100).
Thank you! Looking forward to hearing from you.