I have designed the layout in Photoshop and the developer will receive psd files to convert to html. I need the website to be developed for a easy user experience so they can add or change products. I am familiar with Magento and I feel it is too complicated for end users who have little experience using a computer. Any suggestions for a user friendly back end is welcomed. After successful completion of this job it will lead to many more web development projects. Developer will need to complete and make deadlines accordingly.