Need someone who is creative, understands what drives higher conversion rates, can create landing pages that can either be on goodnightmedical.com (Joomla), or create some sort of separate website where paid search is processed. Secondly, This website must have database capability to store consumer information that links to Analytics,Adwords, and our CRM system.
Developer must not only be fluent in prog. language, but capable of creating engaging and beautiful landing pages, while ensuring back end and front end processes run smoothly. Developer(s) must be able to communicate over Skype in fluent English. Developer(s) must have proof of implementation of encryption, as Good Night Medical is a medical company that stores confidential information.
Landing Pages -
Please see photographic examples in attached files. This is what we want our landing pages to look like. All photo's labeled goals is what we want. Photo's labeled GNM is the system we are currently using. Our current system uses Joomla, we would prefer programmer to use Joomla to create webpages (unless goals require wordpress, HTML5, ect...). Developer must be willing to sit down and learn about our product, as we are not eCommerce, but sell medical supplies.
Developer must know how to copy other websites in the same space as goodnightmedical - [easybreathe, ionmysleep, cpapsupplies ect]
Database should be preferably coded in SQL, with python accessibility. Purpose of database is to store information customers have submitted online, and then store information on whether the sale is made or not. There are many variables involved, so database must be editable by someone with limited programming knowledge (GUI). Database should link with Google Adwords, with intent on measuring success/ failure rates of customer sale depending on ad run, keyword, time of day, adgroup ect. Also provide measurement compatibility with Facebook, and Visual Ad's. Database will follow customer through the sale process, and must be highly customizable because healthcare is complicated and varies on a patient by patient basis.
Database must be able to pull call/email logs from GNM's CRM system to evaluate how quickly a customer is being contacted after submitting an online form.