I am looking for someone who develop the following tasks describe below, in about 4-5 days and once all is set up, dedicate one day every 2 weeks to follow up, and maintain all adverts creating, see the performance of them and support us with other advertising. Give us recommendations and ideas to maintain a good online ranking.
SEO MANAGEMENT & MAINTENANCE
All pages/ sections of the website need to be reviewed and improved:
• Keyword optimisation
• Textual content
• Page load times
Pepa & Co keyword search performance on Google to be reviewed and improved
Site performs well on desktop but lower performance score on tablet and mobile
Give access to back-end of website (CMS) for further in-depth analysis
Agree on search keywords for Pepa & Co e.g. Spanish baby clothes, Spanish kidswear, Spanish children's clothes etc and populate throughout the website via page titles, product descriptions, images … and implement this on our Magento site.
PPC SEARCH MARKETING AND DISPLAY ADVERTISING
- Managing a Google Adwords account for us.
(Ads can be put together to target specific search terms)
- Implement “remarketing”, so that people who have already visited our site and looked at products but not purchased, or people who are on your mailing lists see the ads a few times after they’ve visited the site.
Setting up this adverts online.
One day /month to manage.
Watch, tweak and optimise our adverts and let us know exactly how they are performing with a monthly report that shows how much you have taken in website sales as a direct result of the advertising. To know what is working for us, what is not and make sure we are spending our marketing money to good effect.
CONVERSION RATE OPTIMISATION (CRO)
We have a very low conversion Rate 0.6%
Have a really deep look over our site, run some tests to see what is preventing our customers from making a purchase and what we could do to make the site more of an effective sales tool for us. A CRO audit of our site that may take a couple of days.
This would result in a list of recommendations to improve in our site.