Video and photos of the digital displays at the stations of the London Underground, London, UK. Includes LCD information kiosks in the underground stations and the LED digital display found above ground by the Oxford Circus station entrance.
Start date: TBA
Due date: TBA
I need to hire a photographer/videographer first then confirm their insurance by having them fill-out and submit a ‘Application to Film/Photograph on TfL’, get confirmation from the Tfl and then negotiate a date to start with the photographer and the Tfl. Then negotiate the completion date with the photographer.
Daktronics is the manufacturer of the digital display located within the London Underground stations. The photos/videos are for use in promotional materials for our company. http://www.daktronics.com/en-us
10 usable photos, 5 usable video clips. Combination of the LCD digital information Kiosk displays and the LED digital display (minimum of 3 different stations). We have an employee in our Ireland office that will help the photographer/videographer with the logistics of finding the sites and the displays.
Daktronics need full rights to the photos/video to use them in any promotional materials for our company. We need this in writing.
Permit costs and submission of forms is being taken care of by Daktronics. Any other fees need to be included in the quoted price.
Here are what you are taking photos/videos of:
Here are examples of what good photos of these projects should look like:
Here are examples of good video of these projects should look like, contained within these promotional videos:
-Full HD 1920x1080 (or higher if possible) @ 30 fps
-1/60 Shutter Speed
-Record Ambient Sound
-Use of tripod (if allowed) for steady footage
-Preferred file formats: .mp4, .avi or .mov AND .jpgs or RAW
-Multiple angles and distances: up-close product shots, mid-range, and further out clips that include surrounding environment (not just the digital displays, include: station, travelers, etc.). Also capture travelers reacting/interacting with the LCD and LED displays to get information.
-Majority (70%) of footage should be fixed or stationery shots but would also like to see some footage with effects such as: rack focus, panning, zooming, time-lapse, etc.
-Product (video scoreboard) should be main focus of footage and show examples of display content changing, other display messaging and advertising rotating through multiple pieces of content, etc.
-Minor editing is welcome but majority of editing/post-production will be handled in-house after receiving the footage.
Avoid capturing moiré (unwanted wavy patterns that can appear when repetitive details such as lines, dots, etc. are interpreted by or exceed camera sensors while recording) on the LED displays/content. If moiré is visible try making the following adjustments:
-Adjust focal length on lens, the angle you are from display or physical distance between you and the display(s).
-If suggestions above don’t help and only as a last resort, adjusting your focus ever so slightly out of tack-sharp focus sometimes works.
Exposure balance, where the display will either appear much brighter or much darker than its surroundings, can be another obstacle encountered while shooting an LED display. If the contrast between the location’s current lighting conditions and the display brightness is too great, sometimes shooting the sunny side (if possible) of the display or shooting at a different time of day such as high noon when the display and surroundings are equally bright can help.