About the company: our mission is to allow people to make smarter, healthier, and hopefully more ethical purchase, by providing them with relevant information at the point of purchase; we do this thanks to a browser extension, for people shopping online, so that the information is available effortlessly - no diary, no bar code scanning, just shop as usual and we display relevant information.
For now we focus on food: diet quality, dubious ingredient and allergy alerts, recipes ... This will be the focus of the mission. On the middle run we want to provide a wider range of information, such as ethical and environmental impact.
About the mission: you will have to build and implement the marketing strategy from scratch. We have some ideas about how to proceed but by and large you will have carte blanche.
We are looking forward to hearing from you!