WarriorGrrrls is a women’s lifestyle brand. It’s not about being the fastest and the fittest, or even about doing incredibly risky things. It’s about regular women surprising themselves at what they can do.
Mission Statement: Bring out the warrior in every woman
Vision Statement: We will inspire, motivate and encourage women of all ages to push their boundaries and challenge themselves to experience fitness in new, fun and adventurous ways.
Inspire and Motivate
- Inspirational stories of real, everyday women
- Biographies of brave women in history
- Regular articles on fitness, nutrition, travel and lifestyle
Equip and Outfit
- Reviews and recommendation on latest gear and technology
- A line of WarriorGrrrls brand clothing and accessories that are fun, functional and fashionable
WarriorGrrrls believes that sports and leadership go hand in hand, and that it should be fostered at a young age. We move forward with a vision to:
- Educate, facilitate and advocate opportunities for girls and women
- Identify and raise funds for/donate toward special projects
We are hoping to create a short (15-30) second motivational spoken word video with a call to action to help grow the WG brand. The ultimate goal is to have women sign up to our social media outlets.
We want to do these on a regular basis (2-3x/year). Given this is our first one we are going to keep the budget low to see what happens.