We are looking for a person/company with SEO and PPC expertise. The person must have strong technical SEO background of proven work and good PPC Google Adwords experience.
Tasks include but not limited to:
Review services we offer
Research about our competitors
Find and Create the best title and meta tags and descriptions
Site crawls and site health checks
signup up for blogs / review sites / directories
Technical audits (identify issues with websites and propose solutions)
Check daily spending
Adjust bids on a daily basis or at least 2-3 times a week based on cost per conversion, conversion rate, average position, and bounce rate.
Review and pause ads 2-3 times a week
Create new ads on a weekly basis
Look for negative keywords weekly.
Pause under-performing keywords weekly.
Run reports – impression share, keywords, ads
Update Excel report
Monitor conversion rates
Test landing pages on a weekly or bi-weekly basis.