I manage the marketing/comms for a B Corp Certified coffee academy (www.bettrbarista.com) and am looking for a plug in to our marcomms team who is smart, reliable, gets our business/goals and can champion online marketing with a focus on:
- reviewing our Google Analytics account and making recommendations for website improvements where needed
- keyword/competitor analysis, set up, manage and optimize ongoing SEM campaign to drive traffic to course pages (including recomendations for landing pages), focusing on traffic from Singapore
- optimize ads on Facebook and Instagram
We're good with content, but less good with the ins and outs of online ads, PPC and all analytics related to that. So we want someone who has specialist experience doing this, especially in learning and retail. We're also a social enterprise and don't have massive ad budgets, but would like to chat about what we can do with $300-500 monthly to start and then scale progressively.
Bonus if you're a certified Google partner and/or analytics qualified.
Full scope of work, duration of project/ongoing basis and budgets to be discussed with the freelancer that we end up working with. This has the potential to expand to include our B2B business as well.