Are you an extremely analytical, detail-oriented individual with a passion for search engine marketing? As a Search Engine Marketing / PPC Manager, you will plan for and manage significant portions of our online marketing program, and capitalize on paid search for one of the fastest growing lead generation companies in the United States. With aggressive goals for growth and a large portfolio of keywords and campaigns to manage, you’ll have your work cut out for you.
You must be highly experienced, data driven and organized in PPC CAMPAIGNS
-Manage PPC ADS on major search engines
-Design and test ads for new and existing acquisition campaigns
-Monitor quality, click through rates and conversion rates across accounts
-Identify low performing ads and placements and make changes necessary to maximize profit and volume
-Adjust spending as necessary to maximize profit and lead volume
-Monitor traffic quality from all sources
-Take necessary action to block poor quality traffic sources from all campaigns
-Prepare for any possible algorithm or policy changes
-Analyze trend data across all campaigns
-Provide regular reports to management about new competitors entering the landscape, changes in tactics employed by current competitors, and any possible changes in the search landscape that could affect account profitability
-Identify new tools and reports that need to be built to automate repetitive processes or gather more sophisticated analytics
Please give prior work experience.