Hi there - This is a fun, fashion and sports orientated ecomm business!
I have a pixel installed in our ecomm website, and aware of the retargeting possibilities from a strategic level. We are already doing PPC and to get a greater return, remarketing is our next focus. What I'm looking for is someone whom has setup many retargeting campaigns, and has insight into what is going to get the best return ie which format of ads are working best, is it dynamic or just normal remarketing ads or both specific to our industry, size of business etc. Specifically what is going to work for this industry, and price point.
I'm a marketer / global brand manager as my full time job and in my spare time work on this, my partner's ecomm business, so understand from a strategic point what to do. However I don't have the time to be a specialist in every aspect this ecomm business, and really want an expert in this field to tell me what is going to work best in setting up through having the learnings from doing this before. I don't want to micro manage you in working together. To be clear - I would like to understand what you are doing before you do it, so we are on the same page, strategically and be able to explain why you are doing one strategy over another.
If you're good, i'll continue to use you!
If you're excellent, I will recommend you to 3 other businesses for additional work, that I know are looking for this exact skill set right now.