we are looking for someone who helps us optimize our Google AdWords marketing campaigns for the German consumer portal www.finanztip.de. Finanztip is the leading German consumer portal for financial topics in Germany. As we are a charitable organization we are part of the Google Grantspro Program, which means that we get 40.000 € per month from Google for ads (more info here https://www.google.com/grants/). However, we are not allowed to spend more than 2€ per click and we cannot send the traffic to pages that directly monetize (we monetize via affiliate links). Thus, we use the Grant to grow our email list for a weekly newsletter (main KPI for AdWords).
Our current strategy is to use an eBook containing lots of information on how to do the optimal tax declaration and require users to enter their email address before the download. Currently, we have a cost per signup of ca. 40€, which we want to lower significantly. We do this because a lot of other topics (e.g. insurance, credit cards, consumer credit) have CPCs much higher than 2€.
Hence, I am looking for someone who could optimize the current campaigns (with the tax declaration ebook).
You should fulfill the following requirements:
-you are familiar with the Google Grant program
-you speak German (because all the ads and the content on the website is in German)
-you can develop your own ideas for campaigns based on our content (German helps here as well) and develop landing pages
Please feel free to approach me with questions!