We are seeking a paid marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.
- Create Advertising campaign proposals with budgeting
-Create and Manage the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
-Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
-Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
-Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
-Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
* Proven experience
*In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Facebook Pixel, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
*Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
*Experience handling marketing budgets and forecasting/reporting results.
*Have knowledge on how to create a digital marketing plan is a very big plus.
*Knowledge on Inound marketing is a big plus
*Knowledge on A/B Testing ads.
*PPC & Social Media paid advertising
Please make sure to mention polarbear in your proposal and tell me how long it would take for you to create an ad campaign proposal for Facebook, attach example or case studies of your previous work.