·Lead and manage the website which includes collaborating with our Social Media and PR strategist, owning customer flows, tracking, product and content updates, SEO, web design, email, and optimization
·Partner closely with Sales teams to align and manage joint efforts in terms of promotions with key retail partners
·Direct the email campaign strategy, development and execution
·Leverage data and segmentation to deliver personalized email content strategies to increase customer engagement, open/click rates and revenue
·Lead funnel optimization efforts as it pertains to website calls to action, sign-up flows and sales; partner with and influence cross functional team members to drive your initiatives forward
·Manage the visual design and content of the website to maximize lead generation and ensure a great user experience
·Establish, manage, and facilitate a quarterly testing calendar on the web and other channels: from A/B testing calls to action and content placement...