My partner and I run a business called Winey Kids where we aim to inspire families to explore and enjoy wine regions, starting with McLaren Vale which is where we live! We've got a strong social media following and have been overwhelmed by the positive reaction parents have had to what we do!
An off shoot of Winey Kids has been a really successful "Mummy's Wine Club" event which I've been running once a month in partnership with the Salopian Inn here in McLaren Vale.
Over about two years we've run over 24 events where around 40-50 local Mums get together to learn directly from a featured winemaker. We’ve also run a series of ‘extra-curricular’ events such as Mummy’s Gin Night, a pre-vintage walkabout tour through the vines and a few dinners.
The events have been so positive that we've decided to roll them out to new locations - bringing the winemakers to other areas across Adelaide.
I've actually just had a break to have a baby but I'm going to be relaunching the McLaren Vale club in September, as well as one in Adelaide at the new Henry Austin restaurant. I'm also busy checking out venues in western Adelaide, the Adelaide Hills and even Strathalbyn, forming links with the Langhorne Creek Wine Region.
When we launch membership in the next couple of weeks I'd like to hopefully attract some media attention and would therefore like someone to prepare a professional yet eye catching media release. I'm also keen on anyone who might be able to help circulate the document to mainstream, wine and parenting media.
Brief attached to provide further background and I can provide further docs/previous articles once the work is underway.