This is a full-spectrum brand development project.
As the head designer on the project, you will be required to:
1. Work in a team approach to brand development. Team members include the creative director, copywriter, web developer and production manager.
2. Work directly with the creative director to develop the Brand Platform and Brand Proposition.
3. Work within the parameters of a Creative Brief.
As the head designer on the project you will be responsible for the following deliverables:
1. Creation of the visual identity including the brand identity and architect.
2. Creation of the primary brand elements: logo design, colour palette, typography selection.
3. Creation of the graphic brand elements.
4. Creation of brand identity application including:
a) Stationary Package (business cards, letterhead, envelopes)
b) Print Marketing (sales folder, brochures)
c) Corporate Marketing (word template, powerpoint template)
d) Digital Marketing (WordPress website...