We're ramping up a healthcare startup. We need company name + company tagline. It will be an iOS app.
[Service]: It is a platform to encourage users to achieve lifestyle targets by using rewards from relatives (relationship partner, friend, family member)
[Clients]: Company is B2C faced, but B2B oriented. App users are individuals trying to have a healthier lifestyle. Company clients are insurance companies and employers trying to improve health status insured members/employees
[Differentiation from competitors]: Pioneer corporate-oriented solution aiming to reduce medical costs by a healthier lifestyle achieved. App helps to get additional motivation through the help of user’s relatives
[Value for customers]: Easy platform to sustain long-term motivation for active sports and healthier food habits
[Target audience]: App is devoted for a wide group of users aged of 21-70 years old. However, the core group of user would be:
Young professional (25-35 years old)
Medium to high income individual, who is able to pay for commercial insurance or/and working for large corporations, promoting care of its employees as a competitive advantage (e.g., Google or large financial institutions)
Both genders with a slightly higher share of females (~60%)
Active and open to something new person, who is willing to make radical changes in own lifestyle to achieve ambitious goals (lose weight, meet sport target)
In long-term relationships or/and is a part of close family/friends community
Experiencing and acknowledgeable of some health issues (overweight, back and head pains, high stress level)
Direct competitors: Virgin Pulse, Keas, Redbrick Health
Indirect competitors (same target audience): Fitbit, Endomondo, Fabulous, MyFitnessPal, ShapeUp, Nike+ Running
[Key naming assumptions] The name should be short (one-two words as max).
It's important to try to avoid frequently used words like Fit, Run, Shape, Sport, Fitness (bad examples are Runkeeper, RunStatic, Running + Nike, Fitbit, MyFitnessPal, ShapeUp).
It's better to make the name sound unique and unfamiliar (good examples are Lyft, Uber, Instagram, Viber, Retrica).
However, the name should reflect the general idea of the service (good examples are Lyft, Telegram, Onetime (world clock), Uber, Hangouts, WhatsApp, Instagram, Tango (messenger), Snapchat).