I am looking for someone to do some market research on Amazon, on products related to the foot. This should include socks, shoelaces, shoe polish, shoe trees, shoe hangers, insoles, shoe care, shoe accessories, etc. Ignore shoes & boots.
I need research done on products that currently sell well, but could be improved. I would like you to read the reviews, particularly the 3 star reviews and less, to see what customers are complaining about the most in relation to each product.
I am looking to add value to an existing product in someway, that makes it stand out from the competition. This could be a variation of a product aimed at an underrepresented market, or it could be a general improvement.
For example, Best selling shoe horn 5% snap because they're made of plastic - opportunity to make from metal instead.
Shoe horns all have short handles - opportunity for long handles
I would like you to identify all the foot related markets on Amazon.com and summarise the 10 best selling lines in each market (shoe horns, shoelaces, etc).
Then tell me why they are the best selling, what features do they have over their competitors. This could also be colour or style.
The highlight for each of these the opportunities for improvement. Please use facts and figures to back up your report.