One of our clients has a site that sells clothing products for kids. It currently has 10,000 emails and growing. As part of the process we need a quick 1-2 page review of the current setup.
This can include, but is not limited to:
a. Client wants to group emails as per users behaviour, age group etc. What is the best recommendation and strategy you like to advice and how we can implement it? In your experience, what would work best?
b. At this moment we can only see opens/clicks/ and so on. There is no linking to what people really order, if they order, what specific subjects they clicked and so on. How can this be set up?
c. We want A/B testing for email marketing. Could we start with different templates and send those to the existing database divided in three random groups?
d. # Now people get a discount of $5 when subscribing. Voucher is valid for one year.
Can we retarget and remind them after 6 months “ hello, don’t forget your $5 voucher from “Sitename…”
1 month before expire date a reminder “hellooo don’t forget us …. and also use this new code so you have $5 discount + free shipping in …”
In order to be shortlisted please answer the following questions in your cover letter:
1. How would you review the email account to identify the biggest areas of improvement?
2. Which additional questions would you ask to the ones above to get better insights on how to improve earnings?
3. How long would it take for you to deliver?
Our budget is a negotiable on experience so bid what you think is fair. The successful applicant might also get the opportunity of implementing the fixes and growing the site ongoing.