When Starbucks hit the scene in 1987, recently purchased by Howard Schultz from the original 3 owners the model disrupted a market cluttered with gas town 'frappacino's' and coffee that could be better described as 'blue collar' coffee (Folgers, etc.)
Starbucks spun an already established European model of coffee, whipped up in its ancient traditions progressed through not a desire to make things better, or evolve in the way we know it 2016, but in a way to make something taste better.
I'm looking for some qual and quan data and research that paints an overarching story of how Starbucks disrupted an industry, where it is now, and what innovations or disruptions are being made by smaller coffee shops.
THE RESEARCH SHOULD ANSWER:
How Starbucks revolutions hot coffee and lattes (vanilla, 3 sweet and low lattes) and now where new regional (hipster) coffee shops take the wheel and build on a concept?
HOW IS THE STARBUCKS MODEL WANING – ARE THERE ANY REAL COMPETITORS?
A COMPREHENSIVE GEOGRAPHIC BREAKDOWN OF STARBUCKS LOCATIONS COMAPARED TO COMPETITING COFFEE SHOPS AND ALL OF THE INFORMATION THAT GOES WITH IT: GEOGRAPHIC BREAKDOWN FOR RACE, HOUSEHOLD MEDIAN INCOME – ETC AND WHAT THE SMALLER COFFEE SHOPS DO TO BUILD CULTURE.
Beverage selections: To Fraapaccino or to Not Frappacino? How the regular mold of coffee to wake up went to a treat? What's the break down of this data? When did it first start?HOW MUCH PROFIT WAS MADE FROM COFFEE TO FRAPPACINOS AT STARTBUCKS THROUGH THE YEARS?
WHAT'S THE AVERAGE PRICE A CUSTOMER SPENDS AT STARBUCKS COMPARED TO A SMALLER (HIPSTER) COFFEE SHOP?
HOW HAS STARBUCKS PURCHASE OF LA BOULANGERIE INCREASED ITS MARKET VALUE? WHAT PERCENTAGE OF STARBUCKS SALES ARE ATTRIBUTED TO PASTRY (BREAKFAST) ITEMS.
WHAT ITEMS ARE SAVORY? WHAT DOES IT LOOK LIKE? WHO MAKES IT? WHAT FACTORY? HOW OFTEN IS IS SHIPPED? IS IT REALLY FRESH? WHAT IS THE CALORIE COUNT? IS IT FROZEN?
WHAT CURRENT COFFEE SHOPS IN 3 MAJOR CITIES IN NYC, LA, SAN FRAN, DOING COMPARED TO CINCY, INDY, AND NASHVILLE? WHAT ARE THEY DOING TO COMPETE? WHAT PRODUCTS ARE THEY SERVING, ETC? HOW HAVE THEY GROWN AND DO THEY HAVE A CULT FOLLOWING?
FIND OUT WHAT PROGRESS WAS MADED FROM THE FIRST ESPRESSO MACHINE/THE BEGINNINGS OF THE TRATTORIA OR COFFEE SHOP (FRANCE, BELGIUM, ITALY, GREECE, NEW-AGE ISRAEL) COMPARED TO WHAT THE AMERICAN COMPANIES (LARGE AND SMALL) ARE DOING TO STAY IN TOUCH WITH THEIR AUDIENCE.
HOW MUCH MONEY IS MADE FROM THE COFFEE BUSINESS IN AMERICA?