I run a recruitment business that specialises in recruiting for the green industries (environment, climate change, renewable energy etc.). When I was alone, it was easy for me to cover all business functions including marketing. But now the business has grown, I am unable to dedicate adequate time and attention towards the marketing of my company. I need help. However I hire will be no different to any other employees as I am not recruiting for 1 project. This will be a long term marketing engagement and your purpose will be to help me with growing the business and capitablise on market opportunities through:
1) Creating brand/ company awarness
2) Content creation/ sharing/ posting
3) Monthly/ quarterly email marketing
Activities explained further:
The company website has been accumulating subscribers to our newsletter but I have not yet been able to send out even one newsletter. In an ideal world, I want to send out a monthly newsletter to candidates (job seekers) and a quarterly newsletter to clients (customers).
On the website, we have a blogs page. There are only a few articles posted, which were uploaded when the new website was launched almost a year ago. In an ideal world, I need to post news/ good content on the website at least once a month.
I don’t have time to read/ follow all environmental news. Someone else needs to do this - to be my eyes and ears and informing me of key industry news. I will decide which articles would be good/ relevant for us to publish on our website.
Facebook page management.
Produce monthly content for me to post on LinkedIn Pulse.
Engage with our followers on LinkedIn.
Shout out about our company successes.
Generate leads / market the company as we grow into new sectors.
Marketing the company to a list of delegate who have attended a conference or exhibition.
Any other ad hoc marketing.
Presenting ideas for company growth and being able to implement the agreed course of direction.