I need a logo and branding to be created for a new product. A savings box for children from all backgrounds to appeal to children from all nationalities and with a variety of interests and abilities. The savings box already has characterised notes, characterised thank you cards and stickers, as well as a storybook, which all identify the same eight characters (four boys and four girls). For example, the illustrations show an African footballer, a chubby boy scout, a little girl in a wheelchair, a boy with glasses and so on.
The logo and branding designs need to clearly show:
community, friendships, difference, culture, gratitude and respect, acceptance etc in as simple and striking a way as possible. I have the illustrations to send to you for ideas but the attachment is one of the thank you cards, contained in the savings box for children to colour in and post off.
The logo will be required to go on top of the savings box, on the packaging and on the thank you cards. Branding and merchandising will follow with other add-on products and alternative boxes.