This person will thrive in a culture that is creative, brand-savvy, entrepreneurial, fast-paced, solutions focused, team oriented, zealously cost conscious, and fun. S/he will have a strong grounding in CPG Marketing best practices, and successful results track record building CPG brands.
The ideal candidate will have a unique combination of (a) best-in-class skill, competence and confidence as a consumer marketer coupled with, (b) ability to define opportunities and roll-up their sleeves to accomplish goals without a large marketing team or agency budget. More specifically, the ideal profile is as follows:
• Non-traditional Marketer: Skilled marketer with experience from one of the “CPG academies”, yet comfortable operating in a non-traditional, fast paced environment. Someone who is not afraid to turn a problem upside down to develop unique solutions.
• Demand Creator: An exceptionally talented “front-end marketer” (i.e., marketer who understands consumer insights, product...