I manage the marketing/comms for a B Corp Certified coffee academy (www.bettrbarista.com) and am looking for a plug in to our marcomms team who is smart, reliable, gets our business/goals and can champion online marketing with a focus on:
- reviewing our Google Analytics account and making recommendations for website improvements where needed
- keyword/competitor analysis, set up, manage and optimize ongoing SEM campaign to drive traffic to course pages (including recomendations for landing pages), focusing on traffic from Singapore
- optimize ads on Facebook and Instagram
We're good with content, but less good with the ins and outs of online ads, PPC and all analytics related to that.