The Advertising Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Advertising Specialists rely on judgment in planning and experience to accomplish identified goals.
THIS JOB IS FULL-TIME
Duties and Responsibilities Include:
• Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
• Leading ongoing management of digital touch points, including home landing pages, social networking landing pages, and mobile landing pages.
• Managing digital day-to-day production, as well as campaign budgets and schedules.
• Owning and maintaining site analytics, metrics, and campaign reporting.
• In depth knowledge of...