Hello below are a list of tasks we would like completed. Please review and let me know if you are interested in completing. Thank you- Derek.
1. we would like a thorough analysis of last years adwords to determine what changes- if any- we should make this year.
2. Setup a weekly update and then do a quick analysis/summary for us each week to show what specific adwords are or are not working. Also How many inquiries have we had between those dates, how many leads or estimate/clicks, /impressions we have received between those dates, how much we spent between those date ranges.
3. Adjust budgets, adwords, etc each week based on historical data and previous weeks data to ensure we are spending appropriately.
4. Setup specific phone numbers to determine what adwords people are calling from.
5. Analyzing target area and revising if suggested.
6. Improve the technical SEO issues, boost social media accounts and links to website, via google+, Facebook, Linkedin, Content/Blogs/articles, bulk up content, keywords on pages, implement content pages, etc.
7. Find out if people are finding us organically versus adwords, find out how many of the clicks are actually converting to phone calls, so we are not wasting money on adwords.
Things we have already done
new website and mobile website
Rebuild of our search campaigns
Built up keyword lists
Tightened up keywords
Designed ad creative text
Setup location extensions
setup sitelinks and ad extensions
deployed targeted display ad campaigs
Develpoed image bannder
developed remarketing campaign