At Socks on the Beach, we’re all about living the good life! Our socks and accessories are designed to take some of the “bored” out of the boardroom and keep you smiling Monday through Friday. If our socks could talk they’d say things like, “Aloha”, “Ahoy, Matey” and “Bienvenidos!” Our socks are crafted to fit and feel like classic dress socks with some extra seaside style. We’re constantly developing new designs to keep your feet fresh and stylish whether you’re hard at work or hard at play. So, pull on a pair of Socks on the Beach and keep your head in the game and your toes in the sand!
We are a new men's dress sock brand. We will be launching a kickstarter campaign and our website at the end of October/ very early November. We need to hire a Digital Marketing Expert to help us drive traffic to our website and primarily to our kickstarter campaign to ensure that we make our sales goal. We are based in LA and all of our designs are surf culture inspired. In addition, everything we are working on is Men's Dress Wear, so there is a formal element as well. We will have professional photographs and a website up before launch.
We would like to start working with you as soon as possible but will not be able to start some things until the end of October when we have photography and video of our product. We need you to be fully available at the end of October, once the photography becomes available as we will need everything back very quickly. We are hoping to launch both our website and Kickstarter before November to hit the holiday buying craze. Again, everything will need to happen very very quickly. We'll want to do as much work as possible up front.
For this job we are relying on your expertise so please put together a proposal and submit it to us. We would like to hire someone for about 3 month to help us drive traffic to our kickstarter campaign as well as to our website. We'd also like this person to teach us what they are doing. Here's a list of the items we want help with, this list isn't limited to the below list, so please to expand or change in your proposal as you see fit. We aren't experts in this area.
-Sense of humor and creativity. If you don't have these two traits, this job isn't for you. We need someone who's dialed in to humorous men's culture and understands our brand voice.
-Email Funnel: We'd like to use Mailchimp or another similar service to set up emails to our customers and develop an email list. We'll write the emails and have designers on staff who can design the template ect. We just need your help with the strategy portion.
-Facebook ad: Recommended testing, Recommended buy, Recommended Strategy. From what we have learned about very successful campaign, all have a significant ad buy on facebook and possibly other sources. We've never done it before and would love your help and expertise targeting. Again we have design capabilities and can create the graphics.
-SEO and Google Analytics
Below are a few links to highly successful Kickstarter campaigns so that you can see what we are referring to. Please be aware that this project will definitely be a sprint once we get photography so please be prepared for this and do not apply if this is not an option for you and you are not fully available the 2nd half of October. Everything we can do upfront, the better, but it will be tough and again we are really up against time to get the campaign and website out before the holidays.
If all goes well, this project has the potential to lead to long standing partnership and more work in the future. I set this project up to receive hourly quotes as we would like to eventually contract this person long term. However, please provide a flat rate quote which will cover the first approximately 3 months of work (Now through the end of the year) and will cover our kickstarter campaign and website launch.
Thanks in advance for taking the time to apply to our project!
Lily & Scott.