I need someone to help me do a market analysis, customer segmentation and highlights of a promotion strategy for a new blog on mobile app development in Charlotte, NC, USA.
Timeframe: 1 week (5-7 days, 2-3 iterations).
1. 100 recommended high frequency keywords: (1) frequency / (2) difficulty in terms of competition / (3) value in terms of attracting customers.
2. Potential readers (2-3 segments), with outlined: (1) Cool name of each segment, (2) Specific "job" my blog will do for them, what's their need to visit my blog, (3) Keywords and other ways to attract the segment (4) How to create value for them (5) Size of the market & size of the segment. Does not have to be source-based, but has to be justified: how many such people are in Charlotte in total and how did you get this number.
3. Potential advertiser segments (1) Cool name of each segment, (2) Specific "job" my blog will do for them, what's their need to visit my blog, (3) Tools to attract the segment (4) How to create value for them (5) Size of the market & size of the segment. Does not have to be source-based, but has to be justified: how many such people are in Charlotte in total and how did you get this number.
4. Three available .com domain names with blog tag-lines. Don't have to be very short, but have to be memorable and have to reflect the segments identified.
5. Estimated costs to start the project on the minimal budget using a new upwork team:
- technical specifications
- project management
- development (basic Wordpress blog initially)
- hosting / domain
- writing 30 articles
- Initial SEO optimization
- Collection of potential advertisers' contacts for a targeted e-mail campaign
- developing / setting up the landing page for the e-mail campaign
- writing content
- other costs
Again, these jobs need to be only estimated and the total start-up costs of the project have to be calculated using Min - Max - Likely columns.
6. Maintenance costs
- Domain name
- Content writing & publishing & optimization (4 articles per month)
- Promotion activities (Social Media, E-mail marketing, probably other tools) - need an estimated monthly budget
- Project coordination (number of hours / cost per hour / cost per month)
- Technical maintenance
7. New feature planning and engineering costs on a monthly basis. Suggestions on features to add as a priority.
8. Possible revenue streams (direct sales, AdSense estimates; other revenue sources)
9. Return on Investment Calculation
10. Risks, assumptions, ways to fine-tune / improve the idea
The work will have to be done in iterations, until a satisfactory result is produced. If you read till the end, start your reply with the word CRAZY. Thank you!