We are a new Montessori based Preschool in Boston, MA USA. We have started our work to increase our organic ranking and looking for an expert in this field to take it to the next level.
The ideal person will help us develop an online marketing plan that is going to help us be found by our target audience. I will be looking for professionals that exemplify a top in their class ability to not only get a business name found but for high ranking in the business' general category as well. The person should be able to layout a plan in the categories of SEO, SEM, SMM and offer a way to track progress through key performing indicators. We will also need analytics and the movement of people through our website and our marketing efforts to continue to develop effective marketing programs.
After being found, it will also be important for us to maintain a an emotional connection and grow the relationship to further our brand position in the community.
As a preschool, we have a lot of competitors in the area. Albeit, there are few that offer what we offer. It will be critical to have the right team member that is committed to helping us get found and stay in the spotlight by engaging the audience emotionally, and building a relationship.
I want to hear a specific plan for how you are going to work with our business. I don't want to see a general plan that you would send to anybody. If you send me that, I will immediately remove your application.
The right team member:
MUST HAVE A PROVEN TRACK RECORD OF SUCCESS. for example: for social media, we are not looking for somebody who has been passively posting and getting likes on their posts, that in our mind does nothing for the business. We are looking for somebody who knows how to engage, we want the person to have done their research, brought in useful information, and then followed up that post with conversations with potential customers.
-be fluent in English. Must be able to write and speak fluent english. Must have strong grammar and spelling.
- Must be willing to work as part of a team.
- Must be an honest person (we have had freelancers just run of a bill for not doing work, or charging us for every minute that they are working) We are looking for people who have a passion for their work.
- must have some connection to children. Best if they have montessori experience, a parent, a teacher of our age group which is 2 years old to 6 years old.
- have a history of success on upworks
-not looking for somebody who is just going to execute our plan. we are looking for somebody who can listen to our goals, and be able to come back with a plan and expert advise on how to accomplish them.
-somebody who is CREATIVE! Who thinks outside of the box!
-Continues to educate themselves on their profession.
Here is our website: www.umacademy.com to understand our philosophy.