Decide keyword used for website to be the basis of internet marketing.
We would like to get a new, professional, search engine optimized and friendly website framesfashion.com/ The main goal is let young people buy quality fashion glasses with affordable cost.
Users of this site:
1. Clients: young people, students in US, Canada, India or anyone can speak or read English want to buy quality fashion glasses with affordable cost.
1) Clients can choice different lens according to their prescription;
2) Can search the frame based on Sales Number or client reviews, those number can be list from top to bottom;
3) Can choice different frame based on frame style (color, cat-eye, shape, wayfarer ), Client can choice different lens based on lens function, color and quality index.
4) Can educate them-self by our articles and information about eyes health and glasses technology.
5) Can get information about fashion of glass.
Eyebuydirect.com and zennioptical.com/ Those two site are my competitors. The all sell their own brand which nobody knows, However, they have price advantages. I will do similar marketing strategies but more focus on more narrow market, young people who can not afford to famous brands. Those young are fashion and cost orientation. Therefore, keyword may related with frames, fashion, prescription, eyeglasses, youth, students, teenages, boy, girls. Framesdirect.com although sell glasses but not my competitor. They sell brand glasses which are expensive.