Dude Undies is seeking a Content/Social Marketing Specialist to join us. We are looking for an exceptional Content Marketing Specialist to create compelling content that generates awareness and shortens our sales cycle. You will develop the editorial calendar, create a wide variety of content assets and generally build the content that fuels our marketing engine.
Roles & Responsibilities:
-Write various types of content on a wide range of topics and create other digital assets to drive leads, subscribers, awareness, and/or other important metrics (examples include whitepapers, infographics, guides, blogs, quizzes, polls, etc.)
-Build and manage a rich content/editorial calendar that attracts a qualified audience
-Build and manage the company’s social media profiles and presence, including Facebook, -Twitter, LinkedIn, Google+, and potentially additional channels (Snapchat, Instagram, Vine, etc.)
-Blog and grow our subscriber base by providing them regular, helpful content that’s in-tune with their needs on an ongoing basis to attract site visitors through search, social, and our email subscribers
-Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us
-Run regular social promotions and campaigns and track their success, ranging from Twitter chats, to Google+ Hangouts, to LinkedIn conversations, as well as the content and links posted through these and other channels
-Explore new ways to engage and new social networks to reach our target buyers
-Write original content and edit existing content to target different audiences
-Work with outside writers and designers as necessary.