Our agency is HubSpot Gold-level certified partner and Google certified partner (https://www.hultmarketing.com/). Ideally, our successful freelance partner will be HubSpot certified and able to show success with Inbound Marketing initiatives. All of our client campaigns are designed to show an ROI, pending the backend information we are able to glean from the client.
We have client campaigns which we would like to be assessed for ongoing optimization. PLEASE NOTE: At this time, we are looking for individuals proficient in the Inbound Marketing methodology to review established inbound strategies, workflows and campaign results - to bring recommendations to the table to improve campaign performance. We are not necessarily looking for web developers to set up campaigns within the HubSpot tool.
The initial client work we would like to have assessed is for an Ophthalmology/Optometry practice, with a primary B-2-C campaign focus on LASIK eye surgery. Our work on this campaign initiative includes the following:
- Content Development: Ongoing blog development, eBook development, website content
- HubSpot Inbound Marketing campaign setup to drive interested parties to download content - and subsequently register for LASIK seminars, LASIK consultations and the LASIK procedure
- Search and display online marketing campaigns
- Social media
- Ongoing website optimization to drive conversions
As a test run with an Upwork freelancer, we would for the current campaign to be reviewed, recommendations made for optimization and new ideas to bring to the table. We also would like an assessment of our current reporting - and any recommendations for an improved reporting format as well as thoughts on additional or varying KPIs (Key Performance Indicators) on which to report. Access to the HubSpot platform will be provided for the selected candidate to have access to all pieces of the current campaign.
Reporting to the client is done in a Keynote presentation format. All campaigns are set up within the HubSpot marketing automation platform.
Our team servicing this client consists of a Senior Project Manager who is both HubSpot and Google certified, who is responsible for the ongoing strategy development and working with the team to assemble to assets to support the program.
While this is indicated to be ongoing work, with this particular assignment we are "testing" the Upwork platform to determine if a good fit for our needs.