You'll be going through our Shopify store along with Google Analytics and looking for recommendations on ways we can improve our bottom line. We're looking for clear, effective, and actionable insights into how we can stop leaving money on the table and how we can increase revenue. This is an ongoing part time job; we expect an initial investment in learning our site and then quarterly reports on what we've been doing along with what we could do better. Our Shopify store has been running since Sept '14 and has 2,400 orders. Previously we used Magento. We have GA data since Feb '13.