I'm looking for someone with experience in social media and in particular influencer marketing to help a startup in the nightlife industry with their influencer strategy and execution.
I need someone to create a strategy, identify influencers, manage relationships and help generate ideas for content sharing. Essentially the objective is to get as many people speaking about Xceed and many people to hear about us as possible in a localised area. To give people the impression that we're cool and worth checking out. For example, we want to get lots of people talking about Xceed in Barcelona and Milan to accompany several other marketing activities e.g. large PPC campaigns targeting people who like nightlife.
There could be three kinds of influencers:
1. Professional "influencers" with large social media followings. We are contacted by these people regularly. Your job would be to manage the relationships, handle negotiations and help decide what they should be sharing/saying.
2. Known DJ's on a local or national scale (we already have these contacts) your job would be to coordinate them and let them know what to post and when.
3. "brand ambassadors": these are just cool people who probably already users who can be persuaded to talk about us on social media, invite their friends and share our content. I can pass you contact info for our most active users and you would need to contact them and convince them to be our ambassadors and manage these relationships.
- Previous experience in influencer marketing
- Previous experience in Social Media Marketing across a range of social networks but especially FB, Twitter & Instagram.
- Fluent english
- Excellent organisation and coordination skills
- Ability to negotiate deals with influencers
- Ability to manage and nurture multiple relationships with different kinds of influencers
- Ability to identify relevant influencers in a very local region and with a relevent following
The following are not necessary but will be viewed favourably:
- A reasonable level of Spanish and/or Italian as many of the influencers are based on Spain.
- Knowledge of Nightlife and someone who spends time in Nightclubs and at parties.
- Enjoys and knows well Techno and house music, with knowledge of popular DJ and producers..
Why you would want to work with us?
We are an exciting and fast growing company with the resources to run a good size and long influencer and social media campaign and if it's successful this will only continue to grow as we expand internationally.