Need to be able to:
Obtain software and software license
send mass emails
manage mailing lists, subscribing and unsubscribing recipients
manage searching for new subscribers.
Must be able to:
Import e-mail addresses
Edit mail list
Verify e-mail addresses
Create and send a newsletter
Measure e-mail campaign effectiveness
Manage Email Campaigns, such as Personalized mass mailing, in both HTML and plain text mode; Must be able to manage message parameter rotation support (like changing values of "from" or "subject" fields).
Must be able to manage Autoreplies to incoming messages
Must be able to manage Editing of lists of any size, Personalization, Signup and unsubscribe processes, Verification of email addresses, and manage Automated removal of contacts with invalid email addresses.
Must be able to manage List management actions include merging, subtraction, intersection, splitting and removal of duplicates.
Must know how to Search for New Contacts and can extract emails from virtually any source and organize them into a email list.
Must know how to Search for email addresses using popular search engines (Google, Yahoo, Bing) and local versions (google.co.uk, google.de, etc)
Must know how to Extract emails from a particular website
Must know how to Quickly extract data from local files, including archives and password-protected files
Must know how to Quickly extract contacts from address books in Outlook, Outlook Express and others
Must know how to Search for emails in newsgroups (NNTP-servers)
Must know how to Search for emails of website owners (in WHOIS databases)
Must know how to Extract emails in background mode from all pages that you open in web browsers (Internet Explorer, FireFox, Opera)
Must know how to Monitor the Results
Must know how to activate Atomic Email Tracker account to use it for tracking e-mail campaigns.
Must know how to detect the number of recipients who read your e-mail message (percentage and quantity).
Must know how to Split by countries, by recipients' activity time (weekdays, hours), and
comparing email campaigns effectiveness.
Must know how to get statistics on e-mail or RSS.
Must know how to monitor email campaigns via Google Analytics. Must know how to have a necessary script on the relevant website page to monitor email campaigns via Google Analytics.