Muvery focuses on the development of a tool to enhance brand positioning, a platform where they can promote products and services through high-impact videos. Content generators will create videos and Muvery acts as the nexus for marketing and brand communication.
Through this experience, Muvery transforms advertising in content; videos that allow awaken the senses. To do this, Muvery is in search of a strategic and technological partner that allows them to develop a web platform to integrate both communities, Brands and Content Designers in the same place.
The version will be a responsive web site. The backend application will provide a web interface for the content management.
The video content uploaded and transacted is called MUVY and has its own guidelines, that MUST BE RESPECTED BY THE COMMUNITY MEMBER (now called MUVER OR MUVERS)
These guidelines are:
- Less than 11 seconds lenght
- No speech
- No text
- No offers
- No technical specifications
- SOUND with focus on WAKING UP SENSATIONS
- Linked to all of State-of-the-Art technologies possibilities defined.
TECHNICAL SPECHS (CAN BE ADJUSTED)
The Muvy Guideline
. Combination of abstract and concrete identifiable geometric elements .Empty spaces preponderance in a minimalistic landscape composition.
. Combination of possible and impossible physics, exploring the tension between them . Generally applied to a particular object/situation starring the action.
.Simple. Contemplate the minimum possible amount of elements. .Clear. Easy identification of the primary element.
.Simple but still holding a narrative that allows identifying
the distance between the initial and the final situation .
MAX 11 seconds.
Palette and Texture
.The palette identity will always be the resulting combination and dialogue between digital elements and realistic organic textures.
.Stone (marbles in their several tones).
.Liquids (thick and watery).
.Dialog between gloss and matt in a single piece.
.Concrete sounds combination (samples of real elements to recall visual), digital and analogical synthesis.
.Unidentifiable rhythmical basis.
.Isolated percussive impacts.
.Strong reverb presence on almost every element.
.Specific mix to spatialize sound elements in the auditory spectrum.
.Slightly attenuated in the final sound treble frequencies.
.Bit depth: 24.
.Sample rate: 48000.
OUR OWN MUVYS PRODUCED REFERENCES:
MUVERY APP EXPLAINER (explore sensations message in Muvys): https://vimeo.com/169877443