I am a co-founder of a London-based fashion company that is on the mission to make made-to-measure menswear affordable and accessible. We are going to launch first in Istanbul (Turkey).
We use an innovative combination of e-commerce and direct sales to sell our premium quality products to the currently undersupplied price tiers below the luxury top end. We are targeting modern and young professionals and middle class aged between 30 and 45 for a much more broad audience.
A---The customers will choose the fabric, design and personal style online.
B—1)The customer can take his own measurements himself or one of his friends will help take his measurements.And he will submit to us. OR 2) the customer will book an online appointment and then we send the outfitter to the customer’s physical location to take his measurements.
C---Your made-to-measure clothes are delivered within three weeks, at a fraction of the normal made-to-measure price with superior fit and exactly in the style...