Hey all, looking for someone special for my project...
1) you are familiar with Wordpress and themes
2) you can analyze targeted competitors I will supply, you will use tools (tell me what they are) to assist in ranking for both customers and journalists
3) you understand the value of earned mentions, and have proficiency in this
5) Can handle creating a site with 10-15 products, surrounding it with a strong brand name and being able to communicate to the personas in scope (yes, you should have pragmatic marketing experience as well)
6) you can work with me and track outstanding items needed per product (FFB, demo images, etc.) - i.e. you can manage this end to end, asking me for text, content, etc as required
8) if you are only 'semi-technical' with wordpress, that is fine... my preference is someone stronger on the marcom/ SEM/ SEO Side.
10) you are able to produce timelines that are attainable, realistic and deliverable - very key
11) to weed out bots and non-readers, the first line of your response should be 'hockey rocks'
12) if you are able to manage google alerts and learn of competitors press activities and hop on their train, perfect
15) open to a long term work relationship
16) you are capable of basic SEO techniques, understand them and can execute them - nothing magical - just the basics
17) flexible, honest and timely in your work :)