We need a brand sizzle reel for a variety of purposes. One will be placing youtube ads on select channels where our audience follows. https://trubrain.com/ http://learn.trubrain.com/performance-coffee/
:30 and :90
Example to emulate
Onnit has one that is going after the same target publishers--
We want to use the same style as onnit, but have a more premium, sophisticated message like “the Jordan brand for the workplace”. This means less “kickboxing” and more of refined success and achievement in the battleground of the private sector (think Audi style), with a cue to real, hard, quantifiable science backing it. Not “testimonials” and b/s science, actual quant. Quant is cool. Quant is legit/hard. We don’t like to normally call out the words “bio hacking” but we may go that route for this particular target.
This is a scrappy, quick turnaround project to test something close to what onnit has. This is going...