Glowhorn, a virtual marketing and web design agency, is seeking a Content Manager who can manage client projects and contribute to our team. Experience creating and managing content plus a general knowledge of small business solutions and online marketing are required.
Our ideal candidate and colleague is a quick learner who has the ability to figure things out on their own. We are looking for a passionate Content Manager who will identify content-specific strategies, generate high-quality content and manage content distribution. Plus, we want to work with someone with a “can do” attitude and thirst to learn about marketing and solutions for our clients.
We’re looking for a person with curiosity, whose first inclination is to do a Google Search and/or read the documentation to figure things out, and when that doesn’t produce results, then rely on our senior team members to jump in and work through it together. This type of approach to problem solving is critical.
U.S. – based only
Work from home/virtually (own home office, equipment, high-speed internet, etc.)
Solution orientation toward content management and curiosity for new technology and marketing solutions
Salary and benefits based on experience.
MANAGE CONTENT & DESIGN
-Manage various email campaigns, including overseeing and/or creating template designs, calls-to-action, blog posts, case studies, and content used in email, social media channels and on websites
-Manage the content strategy and setup of marketing campaigns
-Collaborate with teammates to maintain a consistent brand voice and message for clients
-Be responsible for creating and launching landing pages, CTAs, and lead generation forms
-Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
CREATE, WRITE & STRATEGIZE
-Write content for marketing resources to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, blog articles, guides, templates, etc.)
-Work with clients to develop strong messages, especially when conducting research and to ensure a high-quality of understanding of products
-Conduct research to produce the highest quality content
-Deliver content in an organized format via WordPress, google docs and other formats as requested
-Blog on an ongoing basis to support and promote client offers and to attract site visitors through search, social media, and email subscribers
-Outline content pages and products based on user search demand and product needs
-Create effective meta titles and descriptions
-Shop for photos and choose ideal placement
-Optimize content for key metrics (word searches, usability, etc)
-Develop SEO strategy and execute it
EDIT & PROOFREAD
-Review, edit and proofread content for clarity, readability, quality, value and uniqueness
-Ensure proper AP Style is executed
-Ensure ideal voice and key messages are being conveyed
CONDUCT DATA ANALYSIS
-Conduct keyword analysis and interpret data as it relates to client goals
-Measure and optimize content efforts using scorecards, Google Analytics, and marketing analytics reports
-Develop documentation and road maps for processes, A/B tests, promotions and goal implementation
-Comply with and stay up-to-date on best practices and policies related to digital content analysis
-Submit your resume and portfolio/2 - 3 writing/project samples
About Glowhorn: Glowhorn is a marketing and web design agency serving small businesses across the United States. We focus on being a trusted advisor and providing high-quality marketing strategy based on real-time data. Our process is part business strategy and part building marketing systems so you can grow your business.