Website optimization and edits. High Proficiency and knowledge of Shopify to edit website periodically, optimally and to utilize all social media plug-ins.
Social Media Marketing - organic: Determine and recommend which channels (social media) are best for the brand. High proficiency in all social media platforms in retail business setting required, including development, management and content creation.
Develop a content calendar and content promotion strategy. Direct client on what to post and when. Post for/as them. Source creative assets for client.
Social Media Marketing - paid: Develop a paid strategy for promoted content on Facebook and possibly Instagram.
Promote organic content, and create content that is specifically for ad purposes only.
SEO: Optimize website for eCommerce. Edit meta information, optimize product descriptions. Implement eComerce analytics form Google.
Google AdWords: setup and manage 3 Google AdWords campaigns, Search, Display and Product Listing Ads (PLA).
Perform keyword analysis, recommend budget. Build campaigns, and optimize.
In summary, we are looking for a eCommerce marketing guru to help us sell our products and maximize our brand awareness.