Coffective is seeking someone with analytics experience across mobile and web. There is a current, time-sensitive project that will require creating a report in within Google Analytics. Information about the required report is listed below. Our mid- to long-term needs include app analytics to test effectiveness of text messages/push notifications, entry funnel, text, videos and other features. Our vision was to use Mixpanel, but are open to other platforms that might be more appropriate.
Community + Effective = Coffective
Coffective’s exists is to help individuals and communities reach their individual and collective potential. Our initial focus is on improving maternal and children health outcomes by coordinating messaging that mothers hear from hospitals, physicians, government programs and other community stakeholders. One key goal is to ensure that families are aware of and utilize community resources. We have a comprehensive set of tools that include: printed handouts, posters, website, mobile app and staff training. The mobile app and website have two components: (1) delivery of content and (2) a resource database where mothers can search for local resources. At this time, the resource database is being pilot tested in Michigan and Louisiana. To see how it works, you can use zipcode 70116. Please note that our current offering is very MVP. We are looking forward to making some major improvements. We would like to make some of these improvements leveraging data and analytics.
Our client in Louisiana has asked us to provide them with information about site usage. They are specifically interested in the items listed below. We need a contractor who can help us develop this report. Our programmer can help implement any necessary code to the website.
Google Analytics enhancements
1. Total # of users that enter a Louisiana zip code
2. Most searched zip codes
3. Most searched profile type
4. Number of users that access each profile
Traffic report (These properties are already available in Google Analytics)
1. Device types
2. Links/locations used to access site
3. # of new users
4. # of returning users
Future Project (if initial contract goes well)
We have recently received grant funding to enhance our mobile app, evaluate it’s effectiveness and engage with community stakeholders to determine how the app can effectively support their offline activities. We are looking for someone with analytics experience to help us design studies to test messaging and app layout, understand how the app is being used and make concrete suggestions for improvements.