The basic layout will look like this though images, words and colors will change:
Things I'm looking for from this site and you:
- The site should capture leads. An email form will be on the site that goes to Mailerlite signup. Visitors will get a free report for entering their email. This is the entire purpose of the website.
-You must know genesis. Don't reply if you have not done several genesis based themes and fully understand how to make a child theme based on genesis. I will go out of my way to leave a bad review if you waste my time with this. But IF you a competent theme designer please, I am eager to work with you.
-Genesis Hooks usable (see above)
-Mobile Friendly (can read, navigate and submit info on a mobile device)
-SEO (bread crumbs, headers, appropriate use of strong, clean, validated code, limit non html code, use standard markup, etc)
-Looks similar in major browsers (does not need to be exact, but must function)
-Commented PHP (I will read the source before using it. Don't obfuscate stuff, use easy to understand variables, comment what and why you are doing)
-You work fast and deliver when you say you will. If you tell me a week, it better be a week.
I will provide stock photos or a budget for stock photos if you need.
My target audience is Middle, working class people. I will have a mixture of black, hispanic and white audiences that make between 35,000 USD and 70,000 USD per year. They are distressed home owners that need to sell their house fast for whatever reason. Here are a few common reasons:
Major Home Repairs
For Sale by Owner (no realtors)
Most of the target audience will be between 35 and 65 with the median at about 45 years old.
Images should reflect solving these types of problems if possible. My service makes their pain go away and provides them with cash instead of problems. I solve their problems, protect their credit.
There will be 2 types of layouts:
1. Pages with menus (posts/pages will look the same)
2. Squeeze Pages (no menus, no breadcrumbs, no options only a footer with disclaimer).
For both types of pages the main call to action/objective will be to get them to enter their information so I can work with them.
For the normal page, it is an article that explains how I help with a signup/contact "above the fold" where it's the first thing they see. See the example page linked in the beginning for layout purposes.
For the squeeze page I will be using an image that I upload that is 700 pixels wide. The image and accompanying text should be like a hovering sales page above the background.
I will be paying double my budget if you do it quick and accurate. So, if you agree to $50 but really deliver, I'm paying you $100. If you lied and don't know genesis and are stumbling through how to create a child theme that uses the genesis hooks I won't be happy!