I want to work with someone who is willing to do interactive consulting via screen share. It would be helpful if you have access to tools like SEOMoz and SEMrush. But if not, I have not activated my trials on these.
I own a business in a suburb of San Francisco but I work regionally so that presents a bit of a local search challenge - though a few top-ranking competitors seem to have overcome this. And I do too on one keyword.
My most pressing issues are: Semantic keyword research, competitor analysis, site audit, semantic keyword strategy for both existing and future content (text and video) and tweaking technical issues (wordpress site). I also have some technical issues/questions that need addressing like excessive page requests, Java, W3C Validation Errors, redirects and canonical issues.
I have a better knowledge of SEO than most small business owners I know but my knowledge is like a roadmap printed on swiss cheese - lots of holes and only a few of the landmines are known.
I do not intend to become an SEO but my business does intersect with SEO in a big way.