I have a paid membership site that is fully functional but not very intuitive to use. Looking for an experienced UX/UI designer who can improve the look and flow of the site. The site needs to be inviting, and guide/engage the user step by step so they know what to do next once they login. This is an educational site, with eBooks, online lessons and resource center with tons of content. It just isn't very engaging or interesting to look at. People get confused on where to go next and what to do. Currently, 50% of the users cancel right after they order even if they really wanted the information on the site.
Areas of need:
discoverability—Can users discover how to accomplish their tasks the first time they look at a product?
learnability—Can users easily learn a product’s interaction models and predict how to move from one part of the product to another? On repeat visits, can they remember how to engage with the product to accomplish their goals?
efficiency—Once users have become repeat users, can they accomplish repetitive tasks quickly and easily?
delight—Does the product delight users? If you can instill an emotional connection to a product in users, they will champion your product and share its virtues.
Uses a well-defined and well-understood design framework that scales well and promotes consistent and usable interactions
Again, the content is already in place. I need help with the look and flow of the content for the purpose of keeping users as engaged, paying customers.