Establish and continuously update vision for SEO.
Write market, functional and system requirement documents and ensure clear communication and coordination of requirements to business and development teams.
Create and maintain sequencing of projects, prioritization and tradeoffs balancing short-term and longer-term strategic goals.
Manage the execution of initiatives from idea through launch, while setting and managing the right expectations with all relevant stakeholders.
Define metrics for success and failure and analyze and create dashboards for key metrics.
Regularly review metrics and proactively seek out new and improved data/mechanisms for visibility, ensuring your program stays aligned with organization objectives.