PHASE 1 - starts asap
Collaborate in a weekly Skype call with relevant team members.
Create a series of 6 graphically compelling announcements to promote our mobile app
Daily postings fostering public engagement via social media networks for Facebook and Twitter, etc. Buffer account available. This task continues throughout 3-month initial hiring
Edit and distribute current Press Release through free online press release
services as well as through media database to be provided by Company to Contractor. Focus on education related blogs, offering a free copy of the full version for their review and a possible link exchange partnership.
PHASE 2 – starts Feb. 11, 2016
Set up paid marketing campaign on Google and Facebook to promote the app. Target appropriate audiences and create graphics/wording to increase app users. $500/month budget to start.
Submit the app to app to review websites, having researched top ranked sites offering this service for both iOS and Android
Coordinate all efforts with SEO/tech team.
Track ROI conversion of paid users per advertising dollar spent.
PHASE 3 – March 11, 2016 through April 11, 2016
10.Create content for GATE You Tube page to promote GATE’s digital program and the mobile app products. Link this channel’s videos in all established social media for Facebook, Twitter, etc.
Post videos there once a week - may need to do minor video editing in iMovie or similar.
AWeber campaign: improve funnel offerings (videos and letters – these can re-purpose some of the content in social media for simplicity’s sake) and help increase # of subscribers. Drive users from YT to Aweber for additional college admissions info via opt ins on our three websites
Oversee ongoing paid marketing campaign on Google and Facebook to promote the app. Target appropriate audiences and create graphics/wording to increase app users. $1000/month budget to start, will increase substantially once next investor round becomes available and ROI on marketing dollars has been established in Phase 2.